Company Profile
Company Profile
For the past 25 years WA Publishing, founded in 1982, has been a medium and the mouthpiece initially for the German and since the end of the nineties also for the European promotional products branch. After a management buyout, Klaus Stallbaum and Michael Scherer took over the management of the publishing house in the mid-nineties. Together they have developed WA Publishing, based in Cologne, into a European multimedia platform for the promotional products trade and for promotional products decision-makers.
In his capacity as managing shareholder, Michael Scherer has been running the company alone since March 2010.
Portfolio: Overview Publications and Services
Werbeartikel Nachrichten
The target group for the monthly insider magazine is the promotional products trade: distributors and advertising agencies in German-speaking Europe. The magazine offers comprehensive product presentations, branch news, trade show reports, case studies and portraits. The circulation totals 10,000 copies per issue (print circulation is IVW-confirmed).
www.werbeartikel-nachrichten.com
eppi magazine
This international, English-language magazine for promotional products distributors is published throughout Europe (excluding Germany, Austria and Switzerland). The editorial concept is analogue to that of the Werbeartikel Nachrichten, as described above, is however oriented exclusively towards the international market.
The magazine’s print circulation has in the meantime reached 10,000 copies – the distribution list contains over 23,000 addresses in 65 countries which receive the magazine on a rota basis.
Promotion Products
The magazine for new promotional products was introduced in 2007 and is published five times a year. Promotion Products addresses the promotional products purchasers of industry companies in a circulation of 30,000 copies. Clearly arranged according to main theme topics, demanding product presentations introduce promotional products highlights in a modern layout format. Current market, company & trade show news round off the editorial coverage.
Promotional Gift Award
Introduced in
2002, the Promotional Gift Award (PGA) is an established, international
competition distinguishing innovative and future-oriented promotional products,
which is conducted annually by WA Publishing in Cologne.
This communication prize is unique in the promotional products branch. As such
it lends products that have
received a Promotional Gift Award a unique selling point. The award winners
stand out from the competition – an essential asset for suppliers and users in a
market swamped with products.
Additional Services
Postal Adress
WA Verlag GmbH
Walther Str. 49 – 51
51069 Köln, Germany
Phone: +49/221/68911-0
Fax: +49/221/68911-10
info@waorg.com
www.waorg.com